BUSINESS LABS

Background / Challenge
When we began working with them, Ebony Epicenter had been developing their vision and mission, however they struggled with taking their company online for ecommerce. Brand Recognition was still in its infancy but growing, due to an increasingly positive positioning favoring afrocentric art and goods however no branding efforts had been made.

Strategic Insights
With the changing landscape moving toward the demand side, Ebony Epicenter was challenged with creating name recognition and consumer pull-through in a market they had never significantly addressed.

Myind Branding set out to help Ebony Epicenter define a brand position and marketing strategies that would address both the ecommerce and POS on a limited budget, enabling Ebony Epicenter to strengthen its leadership position while maximizing growth in the Afro-Centric  market, specifically within Texas.

Results
Thousands of impressions and thousands of subscribers later, the campaign accomplished its goals of educating consumers and setting the stage for a major integrated marketing campaign to drive sales.